One of our customers is being seriously challenged by the group to which it belongs. And this has an impact on its strategy, its business performance and its entire organisation. The company has to re-organise itself, but does not have enough tangible elements to draw a new organisation that will make it possible to perform in the future. It is imperative for this company to know its market, to understand how its direct and future competitors are structured, before re-organising its own business (to make it more suitable, more efficient and more robust). Bold Executives achieved and delivered an in-depth mapping of organisations and key people among competitors (profession experience, background, salary, responsibilities, mobility, job satisfaction level …) which enabled the definition of the target organisation and the training/acquisition/recruitment activities to undertake.